The overwhelming majority of traffic comes from search engines. Ranking high for relevant keywords is therefore crucial for your online success. But what keywords to target with your SEO campaign? How many searches have particular keywords on Google and other major search engines? How strong is competition? A keyword suggestion tool will help you answer all these and other important questions which should be answered before launching an SEO campaign.
How Keyword Suggestion Tool Works
A keyword suggestion tool will help you identify the most searched keywords and the strength of competition, both of which play the key role in the selection of keywords to target with your SEO campaign. Obviously, you want to rank high for keywords that have a large number of searches but it is of utmost importance for them to be relevant to your website’s content. Unfortunately, the most searched keywords usually also have the strongest competition. This doesn’t necessarily mean that you don’t stand a chance but if the top positions are taken by big players, it may take several years to achieve any significant improvement in search engine result pages (SERP) ranking.
In addition to helping you understand what the market actually wants and what are your odds to break through with particular keywords, a keyword suggestion tool will also help you identify alternative keywords. These may have a lower number of monthly searches but they also have a weaker competition. As a result, they can bring more results in terms of traffic and sales than the “premium” keywords. In fact, these account only for about one third of all searches. The other two thirds consist of the so-called long tail keywords.
Which Keyword Suggestion Tool To Use
There are many keyword suggestion tools out there and all promise to help you with the selection of the right keywords for your SEO campaign. The majority of them of course foresee a monthly fee. They mostly deliver what they promise but there is no reason to pay because Google offers a keyword suggestion tool for free.
Putting The Theory In Practice
A keyword suggestion tool will be of no use if you don’t know what to do with the information acquired and how the chosen keywords can help you make the search engines love your website. Obviously, you should incorporate the chosen keywords in the content but be sure not to exaggerate because the search engines may think that you are trying to manipulate them. Also, incorporation of the keywords mustn’t appear artificial or affect readability. Remember that you need to persuade your website’s visitors as well. If you manage to win the web users, you will move higher in SERP because the search engines reward websites that are popular with online audience.